Retail intelligence for stores and sales organisations

From retail data to better decisions – in-store and in the field.

ColibriSights transforms sales and activity data into clear insights, priorities and measurable follow-up.

Colibri Insights helps stores understand their sales performance. Colibri Sales Intelligence helps field sales teams and sales leaders plan, execute and follow up their work in-store – using data shared on the store's terms.

Book a Demo
2
Purpose-Built Portals
Insights + Sales Intelligence
< 5 min
Time to First Insight
After first CSV upload
3-sided
Value Model
Stores · Sales Orgs · Suppliers
GPT-4o
AI Engine
Plain-language summaries & alerts
The Problem We're Solving

Retail data exists.
Nobody can act on it.

Store managers drown in raw CSV exports. Sales reps walk into stores blind. Brands invest trade budgets with no visibility on results. Colibri closes all three gaps — simultaneously.

The Retail Owner

Daily POS exports are raw spreadsheets. No analysis, no comparisons, no anomaly alerts. You're making decisions about 6,000 SKUs based on gut feeling and yesterday's printout.

~2 hours / day
lost to manual reporting

The Sales Rep

Walking into 8 stores per day with no data. Route planning is manual and inefficient. Post-visit reports take 1–2 hours to fill in. Missed stores never get flagged automatically.

45 stores
managed per rep on average

The Brand / Supplier

Sell-out data arrives 4–6 weeks late from distributors. No visibility on display execution, whether campaigns are running, or which stores actually need trade support.

4–6 weeks
average data lag from distributors
The Colibri Model

A neutral platform every party can trust

Colibri is not a supplier tool, not a retailer tool — it is a neutral intermediary. Every party contributes data and receives intelligence in return. No single party can manipulate the insights.

Retail Stores
Gives → Consent-based sales data
Gets ← Performance insights, AI summaries, supplier incentives
Sales Organisations
Gives → Activity execution, visit data
Gets ← AI-prioritised routes, brand intelligence, order tracking
Brands & Suppliers
Gives → Trade investment, program budgets
Gets ← Store prioritisation, ROI visibility, execution verification

Data Sharing Principles

Consent-based — No store data is shared without explicit, revocable store consent.
Scope-restricted — Consent is per-supplier, per-data-type — not blanket platform access.
Traceable — Every data access is logged: who, what, when, and why.
Revocable — Stores can revoke any consent at any time. Access ceases immediately.
Auditable — Full consent audit trail visible to both store and supplier.
Two Portals

Two portals. One shared source of insight.

ColibriSights is designed to create value on both sides of the store visit. Retail stores gain greater control and understanding of their sales performance. Sales organisations gain a clearer foundation for prioritising activities, executing store visits and following up results.

Colibri Insights

For store owners and store managers.

Bring your retail analysis together in one place and turn raw sales data into a clearer basis for decision-making.

  • Upload and validate sales data.
  • Track KPIs, product performance and category development.
  • Identify changes, trends and anomalies.
  • Receive AI-supported performance summaries.Beta
  • Manage stores, users and organisational settings.
  • Control what information may be shared and with whom.
Explore Colibri Insights

Colibri Sales Intelligence

For field sales representatives, regional sales managers and retail sales leaders.

Bring planning, store execution and performance follow-up into one connected workflow.

  • Plan and record store visits.
  • Track activities, tasks and orders.
  • Monitor performance by store, territory and sales representative.
  • Access approved store-level sales analysis.Beta
  • Track target achievement and territory coverage.
  • Give sales leaders a shared foundation for coaching and prioritisation.
Explore Colibri Sales Intelligence
For Retail Stores

Who Is ColibriSights For?

The right information for every user

Store Owner and Store Manager

For store owners and store managers.

Understand which products and categories are driving performance, identify anomalies and reduce the time spent on manual reporting.

For Sales Organisations

Who Is ColibriSights For?

The right information for every user

Field Sales Representative

Plan the working day, prepare for each store visit and keep activities, orders and follow-up actions in one place.

Regional Sales Manager

Monitor store visits, territory coverage, activities and team performance. Identify where coaching or additional support is required.

Head of Retail Sales

Gain a consolidated view of execution, target achievement and organisational performance over time.

Process

How It Works

From data to action in four steps

01

Upload

The store uploads its sales data to Colibri Insights.

02

Validate and structure

Colibri validates and structures the information so that it can be analysed consistently.

03

Understand

The store receives KPIs, product analysis, anomaly alerts and clear summaries explaining what has changed.

04

Act

Approved information can be made available in Sales Intelligence to support store visit preparation, activity prioritisation and performance follow-up.

Information is updated following a validated data upload. The store always decides what information may be shared.

Security

Store data is shared on the store's terms

ColibriSights is designed for controlled and transparent data sharing. The store remains in control and decides what information may be accessed by each approved partner.

Explicit and revocable consent.
Access limited by partner and data type.
Role-based permissions.
Logged data access and system changes.
The ability to revoke access.

ColibriSights creates a shared and reliable basis for decision-making without requiring the store to give up control of its information.

Product Demonstration

See how Colibri supports daily retail operations

Discover how Colibri Insights helps stores understand sales performance and how Sales Intelligence enables sales organisations to turn information into better planning, execution and follow-up.

Real screenshots from Colibri Insights

Portal: Colibri Insights

Store dashboard screenshot

Role: Store Owner / Manager

Portal: Colibri Insights

KPI & anomaly view screenshot

Role: Store Owner / Manager

Real screenshots from Sales Intelligence

Portal: Sales Intelligence

Visit planning screenshot

Role: Field Sales Rep

Portal: Sales Intelligence

Team performance screenshot

Role: Regional Sales Manager

Short product walkthrough video

See how Colibri Insights and Sales Intelligence work together in daily retail operations.

Evaluate Colibri through a focused pilot

A Colibri pilot can be limited to selected users, stores and workflows.

Together, we can evaluate data quality, platform usage and the practical value created for both the retail store and the sales organisation.

Ready to turn data into action?

Choose your portal if you already use ColibriSights, or book a demonstration to explore how the platform could support your organisation.

Questions? Contact our team or read the privacy policy.

STAGING